Cassandra is a senior executive with nearly two decades of public relations and marketing experience working with spa and wellness businesses.
Her focus in wellness began around 2000, when she played a key role in developing and implementing PR initiatives for Spafinder.com. In 2003, Cassandra moved to the UK and not long after played a pivotal role in launching and running Spafinder Wellness Europe, where she served as Executive Director and oversaw the marketing communications strategy and implemented PR initiatives for the company.
In 2013, Cassandra relocated back to the US and founded Cavanah Communications, where she continues to work within the spa and wellness markets. Long-standing clients include the Global Wellness Summit, an annual conference that brings together leaders and visionaries from every sector of the $4.2 trillion wellness industry; the Global Wellness Institute, a nonprofit research and educational resource for the world wellness industry, for which she is also serves as the co-chair of the Hydrothermal Initiative; and Design for Leisure, specialists in the design of hydrothermal and wellness environments.
Over her career, Cassandra has managed a variety of accounts for both publicly-traded and private companies in a variety of sectors, including technology, social media, spa and wellness, automotive, food and beverage, and her award-winning campaigns have resulted in extensive international newspaper and magazine coverage.
Her early career was spent as a journalist in the tech and business space, giving her a unique understanding of the media and its needs. Cassandra holds a BA in English from UCLA.
Thought Leadership & Social Media
CavComm is dedicated to telling your story and inspiring your target audience to take notice.
Our team can help you with all your corporate communications needs. Whether it’s branding and messaging, executive thought-leadership programs, website development or powerful traditional PR and social media campaigns.
Experience & Expertise
Cassandra Cavanah, Founder
Communicating Your Message
Team & Collaborators
RESEARCH & STRATEGY
Specializing in telling a story that is uniquely yours through results-driven public relations, marketing and content creation.
CavComm is responsible for the research and writing of numerous annual wellness trends for the Global Wellness Summit; as well as the ongoing Global Wellness Institute's "Guide to Hydrothermal Development Standards."
EVENT COORDINATOR & CONTENT CREATION
Who We Are & How We Work
BRANDING & GRAPHIC DESIGN
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“CavComm’s efforts promoting DFL on LinkedIn have far surpassed expectations. The last post you did on my behalf has had 4,237 views in just three days, with over 100 reactions and nearly 20 comments! Definitely a record for us and great exposure!” Don Genders, CEO, Design for Leisure
A PR & Communications firm made up of a unique team of entrepreneurs, experts and partnering agencies. As a tight-knit consultancy, we are able to tap into the wide-range of specialties required for each client – all managed by Cassandra Cavanah, founder and lead strategist.
ACCOUNT EXEC &
ACCOUNT EXEC &
SOCIAL MEDIA MAVEN
Recent Client Wins