© 2020 Cavanah Communications. All Rights Reserved.

PR, MARKETING & BRANDING FOR THE  WELLNESS INDUSTRY 

Passionate About Promoting Wellness

Before the term “wellness” took hold, Cavanah Communications (CavComm) collaborators and associates already had decades of experience helping brands in wellness categories (like spa, travel, beauty, fitness and health) tell their stories. Today, with the wellness industry valued at $4.5 trillion, CavComm brings its extensive expertise to both existing and emerging brands in a wide range of wellness sectors.

Whether it’s crafting a brand’s messaging and vision statement, developing its look, or spreading a brand’s story via a multi-tiered public relations and social media strategy, CavComm has the experience, expertise and passion required to cut through today’s cluttered landscape.

Who We Are

While our clients span many sectors, the common denominator is always wellness. Founded by Cassandra Cavanah, a senior executive with over two decades of public relations and marketing experience, CavComm’s collaborators and associates boast some of the globe’s original wellness experts/influencers, including PR and communications specialists from Spafinder Wellness, the Global Wellness Summit and the Global Wellness Institute.

 

Wellness Industry Experts

We know wellness.

CavComm’s team has expertise and deep insight into a wide range of industries, including: spa, wellness tourism, hospitality, beauty, fitness, nutrition, health, and workplace wellness. We know the latest trends, technologies and terminology to keep brands relevant and in wider wellness conversations. In addition, we know how to communicate wellness benefits to a wide array of different demographics. All while having the contacts, credibility and know-how to tell a brand’s wellness story in a way that not only generates awareness but also focuses on delivering interaction and sales.

Marketing Specialists

We know communication.

Just as there are many aspects of the wellness industry, there are many facets to marketing. CavComm’s unique team of collaborators and partnering agencies is able to tap into a wide range of specialties required for each project—all managed under one umbrella. This insures all communication touchpoints and collateral remain consistent with your company’s unique voice and story. 

Your Strategic Partner

We'll get to know you!

We work in collaboration with clients, aligning a client’s goals with a communication strategy that works specifically—and effectively—for your brand. When we partner with you, your wins are our wins. Your successes are our successes.  Once you entrust us to share your brand’s identity with the world, we pledge to honor that trust.

Whether it’s helping us shape our brand, keeping us active on the right social media channels or positioning us as thought leaders in the media and for relevant speaking opportunities, CavComm’s efforts promoting DFL have far surpassed expectations. The team has got to know us so well that they behave like an in-house marketing resource.

Don Genders

CEO, Design for Leisure

 
 

Clients In the Media

Your wins are our wins.

From Fast Company to Hotel Business, we work to get our clients featured in key consumer and B2B publications.

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Our Team

Cassandra Cavanah

Founder

Cavanah Communications

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Beth McGroarty 

Research & Strategy

Global Wellness Institute

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Amy Detrick

Branding & Design

Resonate to Generate

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Caroline Schweich

Event Production

Fizz Communications

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Crystal Hartwell

Account Exec & Social Media 

Hartwell Consulting, LLC

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Renie Simone 
Event Coordinator & Content Creation

Freelance

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Elizabeth Johnson

Account Exec & Media Relations

mWEBB Communications

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Betsy Isroelit

Strategic Marketing & Communications

RBI Creative

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Cavanah Communications initially consulted with Aeroscena to help us optimize and manage incoming media inquiries, something we had limited experience dealing with. Cassandra and her team not only helped us with our immediate needs, but they also prepared us for the future with a top to bottom review of our external messaging, providing us with the tools we need to respond with on-target consistent messaging. Great professional work, great connections with the press, and great counseling for dealing with content.

Mark Kohoot

Founder, Aeroscena